Strickland Brothers, one of the nation’s fastest-growing quick lube brands, now operates more than 285 locations spanning 27 states.
WINSTON-SALEM, N.C., July 27, 2026 — Strickland Brothers 10 Minute Oil Change, a leading provider of fast, friendly and dependable oil change services with no appointment necessary, announced the grand opening of its newest Massachusetts shop at 21 Fitchburg Rd, Ayer, Mass. The new location marks the brand’s fourth shop in Massachusetts. The company plans to continue this growth throughout the year via both corporate and franchised store openings.
Founded in 2016 and headquartered in Winston-Salem, N.C., Strickland Brothers quickly ascended as a disruptive force in the automotive service industry with its signature 10-minute oil change, drive-thru service model and customer-centric approach. The brand’s rapid but disciplined expansion reflects a focus on efficiency, operational excellence and unparalleled service, helping fuel strong market performance and long-term success.
“We couldn’t be more excited to open our doors in Ayer, Mass., and become part of the local community,” said CEO and Founder Justin Strickland.
Strickland Brothers differentiates itself through a simple but powerful value proposition: high-quality, convenient oil changes delivered with integrity and hospitality. This customer-first culture resonates with both consumers and local communities, creating a network well-positioned for scalable growth in the competitive quick-lube sector.
For more information or to find a Strickland Brothers location near you, please visit sboilchange.com.
ABOUT STRICKLAND BROTHERS 10 MINUTE OIL CHANGE
Strickland Brothers 10 Minute Oil Change is a leading provider of quick, friendly and dependable oil changes with no appointment necessary. Committed to customer-first service and community connection, the company’s mantra, Quality. Quickly., guides every interaction. Established in 2016, Strickland Brothers now operates more than 285 locations across the United States. For more information, visit sboilchange.com.
Media Contact
Erin Kenny Smith, Strickland Brothers 10 Minute Oil Change, erin.kenny@sboilchange.com
